UAE’s first educational 4D cinema in Dubai opened just right on time before Eid Holidays starting from later this week. 4D cinema named The Dome Box opened at new shopping area of Box Park, Al Wasl Road this weekend. Cinema was opened to reach out the high demand for indoor entertainment during the summer when outside temperature reaches 52 degrees in day time.
The cinema will hosts short educational animated films for children and caters. Though the first weekend was very quite. However, organizers are expected great number of visitors during Eid Holidays.
Unlike conventional cinemas, the venue offers leaning bars and bean bags to enjoy the 360-degree experience, also equipped with haze, wind and scent effects for a fully sensory experience.
Jean-Marc Bled, General Manager at Meraas Holding, the company behind the concept, said: “Our movies are different from the ones you find at conventional cinemas. It is our mission to inspire and engage families with the story lines, and to this end, we screen cinematic productions that are educational.”
Mr. Jean-Marc Bled added: “There is a dire need for additional high quality indoor entertainment in the region, and the Dome Box adds a novel experience to Dubai’s leisure and entertainment landscape. As Eid is traditionally spent with the family, this is the perfect time to come to the Dome Box with loved ones and enjoy quality time.”
4D Cinema in Dubai: Visitor Reviews
Emirati engineer Rashid Al Hammadi, who took his children to Dome Box at the weekend, said: “It’s a nice concept. For the children it is something nice for them to do. It’s a good family attraction. 4D cinema is a good way to educate the kids in a different way too.”
Another visitor, Omar Kandil, a public relations executive, said the 4D cinema concept was “innovative”. He said: “It was very different and a very immersive experience but it would be good to see some more adult options available. The whole 4D experience is very realistic even to the point where you feel some motion sickness in some of the quicker scenes.”
Omar Kandil alos mentioned One drawback and that is the issue of language. Though many films are available in Arabic and English. Omar Kandil said: “I know most people here speak English but I think it would be good to have some simultaneous translation so every movie is accessible. If this is to be educational, you want it to have as much impact as possible.”