Reel Cinemas, a spectacular new Megaplex at The Dubai Mall, with 22 screens and 2800 seats, opened on August 14, 2009 to the delight of movie fans. Ten screens currently in operation, with twelve to go online later this year. Developed by Reel Entertainment LLC, a joint venture of Emaar Retail and Singapore-based leading provider of entertainment Cathay Organization Holdings Ltd Reel Cinemas at The Dubai Mall, once completed, will house more screens than any other Cineplex in the UAE .
The spread over 150,000 square feet, Reel Cinemas is the ultimate destination for movie lovers in the UAE. Conveniently located in the Dubai Mall in the heart of downtown Burj Dubai, the Megaplex has direct access from the parking lot of the luxury shopping center of its two lobbyists. The Megaplex is a selection of impressive range of international blockbusters this week, including People Humor, GI Joe and my sister’s keeper. The first selection was at Reel Cinemas at 10:20 am this morning.
Mr. Arif Amiri, CEO, Emaar Retail, said: “We are truly excited to have opened the first cinema Megaplex Reel in United Arab Emirates, is an excellent addition to our portfolio of leisure and entertainment here at The Dubai Mall .
The ten function rooms that are currently operating in the state of the art projection and audio-visual systems, and ergonomically designed seats with wider legroom for comfort. For convenience, an online booking has been created for clients of pre-purchase tickets to the cinema. This advanced booking service allows guests to choose their seats, giving the first choice of the best seats in the house, while an express queue reduces waiting times at the cinema box office. Movie tickets are also available for sale on two of the customer service desks throughout the mall.
Mr. Amir said: “We are confident that all movie lovers will enjoy the unique experience Reel Cinemas has to offer. Through our partnership with the experienced operator cinema – Cathay Organization Holdings Ltd Reel Cinemas to offer a cinematic experience the highest international quality and standards. We started with ten of our cinemas in place, and additional features, such as Platinum Suites amazing movie coming later this year. ”
“Visitors can learn everything you would expect from a visit to the movies and more at Reel Cinemas. Our goal is nothing more to offer the best service and added value such as online reservations, which ensures an easy and convenient off every visit and every time, “he said.
Mr Suhaimi Rafdi, CEO of Cathay Organization Holdings Ltd. said: “Cathay Cineplex is pleased to have partnered with Emaar Retail to develop Reel Cinemas. We have worked closely with the team to ensure that our flagship Megaplex provide a better movie going experience, combining state of technology with first class facilities and services. ”
The journey in the magical world of cinema began in the lobbies of Reel Cinemas, taking visitors back to an era of glamor of old Hollywood. The sleek design comes from extensive use of mirrors and subtle patterns to create shiny surfaces and reflections. Effect creates a starry sky brightness, and brightness, while the mood lighting adds a touch of drama.
Further improve the film, the audience the experience of two concession counters, where popcorn, soft drinks, nachos, hot dogs and other deals you can buy film, a chocolate bar that offers a choice of selection and combination candy and nuts, and a coffee bar coming online later this year. A series of special offers are available on the granting of consumption, including free gifts on August 14 and 15 to celebrate the opening.
The Megaplex will add four new films Platinum Suites, and The Picturehouse seven rooms of his more commercial settings. Platinum Movie Suites offer the ultimate luxury cinema. VIP starts in one of two private dining rooms with marble-clad service counters, the signature of designer furniture and ambient lighting, creating the perfect setting for a relaxing drink or bite before the movie. Then a concierge ushers guests to their suite, where they can lie down and enjoy the movie in the comfort of leather reclining chairs, flexible, attentive service just a click away. The Platinum Suites and cinemas, along with cinemas, are available to individuals or groups of parties for special occasions and offer a genuine platform for hosting corporate events.
The first room of arthouse cinema devoted to Dubai, The Picturehouse, a new wave of cinema in the neighborhood by screening films and critically acclaimed films of the Arabic world for the discerning film lovers. Visitors are encouraged to arrive early or stay to discuss the film over drinks Picturehouse Lounge, decorated in modern luxury at the hip.
Reel Cinemas will also be the first in the United Arab Emirates to offer a THX certified cinema experience. Screen 22, the largest theater at The Dubai Mall Megaplex, THX meets engineering standards for acoustic performance, background noise, sound isolation and image quality, ensuring a truly immersive entertainment experience.
Located in the entertainment district at the level of two shopping malls, cinemas Reel has joined the broad components of leisure in the Dubai Mall, which are now popular attractions including Dubai Aquarium and Zoo underwater Ice rink in Dubai Dubai Fountain and Waterfall. SEGA Republic ® KidZania and will also be opening shortly in the entertainment district.