Dubai is one of the many cities all around the world that people love to visit. With the increasing number of tourists, businesses in Dubai are booming continuously. If you’re joining the wagon and want to start right, then you should consider looking into the services of a reputable branding agency in Dubai.
Branding is very important for any business because it creates an impression that customers would remember forever. It introduces the business to its possible clients, whether through its logo, advertisements, promotional merchandise, etc.
Also Read: Top 10 Best Recruitment Agencies in Dubai
Tips to Find Branding Agency in Dubai
If you want to start right, build your reputation by getting professional help. Here are some tips to help you find the right branding agency in Dubai:
1. Identify your goals
What are your mission and vision for your company? How do you see your business in five or 10 years from now? What changes are you expecting to see once people start using your products and services? How do you see your business contributing to society?
What are you planning to achieve? These are some of the questions that you need to answer to help you come up with your goal. When you’ve set a goal for your business, it would be easier to find a partner with who you can share it.
When your branding agency understands your goals, it would be easier for them to come up with a plan that can best represent your business.
2. Set a Timeframe
When you’ve got everything ready on your side, then there’s nothing left to do but share them with your prospective branding partner. You must be clear about your goals and how fast you want to achieve them.
For every plan that the agency has for you, they should be able to provide a time frame for that. For example, if they’re planning to create an ad about your service or for your business, they should give you an exact timeframe on when they will start working on it and when they’ll start launching it.
The same goes if they’re planning on creating merchandise that would go out as promotional items as well as designing a logo.
3. Set a Budget
You’ve got to be realistic about setting your budget. It wouldn’t be cheap and if you want the best, then you’ve got to be prepared for it. Remember that branding agencies offer their services for different rates.
So when you’re looking for an agency, you have to consider if your budget will fit the services they’re offering. You can always make changes to get the services you need for the right amount.
For example, if an agency is too pricey for you but you’re set on hiring them, make arrangements on how you can lessen the price, like excluding some of the add-ons they’re offering or opting to get it a later time.
4. Do Good Research on the Companies You’re Considering
You can learn a lot about a company if you’ll just do your research. Don’t just rely on the company’s website. They may have positive reviews on the site but you’re not sure if all of those are authentic.
You can find customer testimonials online, so you can use that as a basis when you’re coming up with a list of agencies you want to work with. You can also check out their portfolios and see samples of work they’ve done.
If they’ve worked with a company like yours, then look specifically into those to give you an idea of how they’ll represent your brand too. You should trim down your list to the top three agencies.
5. Review Proposals
Request proposals from your top three chosen agencies and review them carefully. Were they able to create branding strategies that would help achieve your goals? Do they have a set time frame of when they could accomplish the job?
Were they able to specify all the costs involved in the project and are they realistic? Answering these questions will help you narrow down your list to two. Invite these two to do a pitch.
6. Evaluate the Pitch
The proposal is a good indicator that the agency understands what you want to achieve. But the success of the project won’t rely on plans. Your chosen agency should be able to put into action their plan, their branding strategies and tactics, and their vision of how to represent your brand.
Their team should be able to work hand-in-hand in delivering the best results as well as coordinate with you. Here are things you need to think about when listening to the pitch – which agency was able to handle the pressure better, which agency excites you the most to work with, and which agency feels the right fit for you?
7. Trust Your Instincts
After everything, all the closed-door meetings, presentations, reviews, follow-ups, and final pitches, all you have to do is to pick the one you think is best to work with. Trust your instincts and go with the agency that you think understands your business well, set to achieve your goals with you, and is willing to go the extra mile to achieve the best results.