45.5% increase in internet search trend for Dubai Properties

Prime Minister of United Arab Emirates select property portfolio managers, have revealed that the online portals are becoming more marketing tools in real estate, as evidenced by the latest trend in Internet searches for properties in Dubai , which witnessed a remarkable 45.5 per cent increase according to a recent Rightmove Overseas Research Report.

Leo Sterling also pointed to a survey by the National Association of Realtors (NAR), the largest trade association in the U.S., which show that up to 90 percent of homebuyers are now looking for properties online such as the Internet offers a more comprehensive and accessible avenue to a range of value added features such as multiple photos, videos, mapping functions, and the host of relevant real estate.

The new business paradigm directed line Leo has allowed Sterling to build a competitive advantage in its target markets with the completion of a full upgrade of its online portal, which now includes up to five languages, and provides a wider range of focusing on the client has the support such as full search capabilities of its database, live chat, real estate market advice and the sale and purchase guides. With Internet penetration in the UAE about to reach 70.5 percent in 2013 over 3.77 million people expected to regularly use different online applications, Sterling Leo revealed that he intends to take advantage enormous market potential in the country for online-based services and offers.

Laura Martorano, CEO and founder, Leo Sterling, said: “The Internet is becoming more, not a technology solution indispensable in offices, but only in households in the United Arab Emirates and in our target markets worldwide. Our goal is to complement this trend and help customers and Internet expert real estate agents to maximize their time online by offering value added services of real estate through our newly updated portal. ”

“Information is a key element in real estate, buyers want to gather as much data before they begin negotiations with real estate agents privately owned. The Internet has helped us meet this fundamental requirement of our customers and We are very happy to see the enthusiastic response to our new range of facilities-based line of support. Our new online offerings reflect Leo Sterling’s continuing efforts to develop innovative and dedicated services that customers benefit from all our target markets, Martorano said.

Developed by a highly experienced, multilingual team of international experts and practitioners, Leo Sterling has been aggressively strengthening its market presence through an extensive, long-term strategy growth in the property sector in the UAE. Leo Sterling has also established a new regional office in London, trying to further strengthen its growing customer base in the UK and Europe.