Football legend and global ambassador David Beckham mobbed by his crazy fans at Adidas opening in Dubai. World known brand opens its new store at Mall of emirates in Dubai. The opening ceremony attracts thousands when superstar David Beckham visited as an ultimate guest of honor to give awards to the 30 Instagram competition winners. David Beckham personally welcomed the lucky fans to the all-new ‘HomeCourt’ store before signing autographs and posing for photographs with his fans.
HomeCourt Concept Store Features
The next generation store concept is the first of its kind to be launched in Dubai. It offers an interactive experience by bringing the spirit of sport to the 375 square meter store and creates a place for fans where they can feel the energy and the thrill of the game.
A key feature of the new Adidas HomeCourt concept store is the Arena Façade, creating a bold, distinctive new look for Adidas. Like an entrance gate, the Tunnel Entry draws consumers into the big game and welcomes every visitor with a cheering fans sound into the stadium. The innovative new store also features a Team Room, a large fitting area and social space that allows shoppers to try on products whilst being able to interact with the brand.
David Beckham Overwhelmed at New Store of Adidas Opening in Dubai
David Beckham was overwhelmed by the response of his fans in Dubai. After the opening David Beckham said: “I always love coming to Dubai. It is a special place that’s constantly evolving, just like Adidas and their stores. Spending some time here today, it was great to get a sense of the energy people have for sport. In Dubai I have met people from all around the world who are united in their passion for sport.”
Rayyan Lodhi, 13, was one of the lucky competition winners. After meeting Beckham, he said: “Beckham is my idol, it was amazing to meet him. I’m not a Manchester United fan but everyone loves watching Beckham. Today was my birthday so we just talked about that, and he wished my happy birthday.”
Another competition winner, Ayaan Nadeem, 11 years old from Dubai, said: “That was my dream. He’s always been my role model. Who couldn’t love him? Not only is he one of the greatest players, he gives so much to charity.”
Amal Aal Rabeea, member of the UAE national football team and coach of Zayed University ladies team, also met Beckham at the Adidas store. She commented: “He’s the reason I play. He’s been my inspiration, I’ve followed him in every league and every club he’s played for.”