Standing out from the competition is a challenging task, no matter what industry you are in, who your target market is, or what goods or services you are selling. However, using technology in a creative yet effective way is one of the best ways to stand out and boost engagement with customers. When it comes to augmented reality in Dubai, here is what businesses need to know.
1. What is augmented reality?
There is no denying that Augmented Reality (AR) is one of the biggest technology trends at the moment. What’s more, AR is only going to continue to grow in importance and influence as smartphones and other devices become more accessible and powerful. AR allows users to experience a real-life environment with an additional digital augmentation overlaid on it.
For example, AR is used in social media apps with filters, in apps that aid you in locating your car, and in shopping apps that permit you to try on clothes or beauty products from the comfort of your own home. Other ways AR is currently being used are in navigation systems that superimpose your driving route over the live view of the streets and at historical sites where views of ancient cities are placed on top of images of today’s ruins.
Moreover, it is frequently used during sports games to draw lines onto the pitch to demonstrate and examine plays. In recent years, one of the most well-known ways AR has been used was in the mobile app Pokemon Go, where users could discover and capture Pokemon characters in the real world.
Keep in mind that there is a difference between augmented reality and virtual reality (VR). While AR superimposes digital information on the physical world, VR substitutes physical reality with a computer-generated environment.
2. Why should businesses have an augmented reality strategy?
For businesses, AR is vital as it is set to become the new interface between humans and machines. As the technology superimposes digital data on the physical world, it offers businesses an opportunity to create unique experiences that can make them stand out from the competition. In addition, it will transform how enterprises serve consumers, train their employees, and design goods.
Businesses that are looking to grow with the times should undoubtedly be creating an AR strategy. For some organisations, the usage will allow customers to transcend distance, time, or scale. In other usages, the main priority will be to bring people together in a shared virtual environment. Additional uses include creating an AR marketing campaign or an AR app.
Restaurants can also benefit from AR technology, as is demonstrated with HoloMenu, a technology that enables you to transform your menus into 3D art. By implementing this AR app, restaurants and cafes are able to offer their patrons life-size 3D images of the items on their menu. Similarly, HoloGuide can be used in museums, art galleries, theme parks and other attractions as a personal guide for visitors.
If your business is interested in creating an AR strategy, it is crucial to partner with an organisation that offers expert AR custom solutions.
3. How can augmented reality be used in events?
As a result of the COVID-19 pandemic, events around the world moved into a virtual format. This, in turn, increased the usage of AR and VR in events as organisations looked for ways to offer a high-quality, engaging experience for attendees.
Over the past year, VR and AR solutions have been implemented into various events, namely: virtual career fairs; virtual conferences, ceremonies, and meetings; virtual education and learning, and virtual exhibitions, product launches, and trade shows. In all cases, the usage of VR and AR solutions has enabled organisations to produce events that are captivating, engaging, and entertaining.
With these digital tools at your disposal, you can be assured that you have the technology required to create a highly interactive environment that nurtures your event objectives. For example, AR can create interactive games and challenges, generate a rich and engaging environment, and reach audiences that you may not usually attract.
4. Can augmented reality technology boost sales?
At the end of the day, for businesses considering implementing new technology (such as in events, exhibitions and other operations), the most crucial consideration is whether it will help boost sales. When it comes to AR, it is clear that it is an effective component of sales and marketing strategies.
Consumers use their mobile devices to interact with brands and make purchasing decisions, which means that AR is an ideal tool for increasing brand value and awareness, driving sales and closing deals through mobile devices. More than any other tool, AR has the ability to evoke emotions which, in turn, influences purchasing decisions. In other words, consumers are more inclined to spend when they have a connection with a product or brand.
By providing customers with opportunities to use AR and engage with your brand and products, you are guaranteed to see a positive increase in sales and brand loyalty.
All this being said, without the right expert advice and design knowledge, it is going to be challenging to utilise AR to its potential fully. For this reason, the most important thing that you can do to make your AR visions a reality is to work with a VR, AR and mixed reality custom solutions provider. These professionals know what it takes to create an AR experience that aligns with your business’s branding and overall objectives.
When looking for the right AR custom solutions provider, make sure you prioritise one that has an excellent track record with their clients, that has experience on relevant projects and is known for providing excellent customer service. The ideal AR solutions provider will work with you to develop a tailor-made solution that significantly helps you to achieve your goals.
They know the power of bridging the gap between the physical and virtual worlds and want to help you use it for your own company. They create AR solutions that elevate experiences and provide your company and consumers with an unforgettable 3D journey. That is the team you want to work with.
Are you considering using Augmented Reality technology in your business this year? If so, where would you like to implement it? If not, why? Let us know your thoughts and any additional insights or questions you have in the comments below!