Last updated on July 11th, 2020
Looking young and gorgeous are two things that everyone does not mind achieving. Nearly all individuals want to look their best and have skin that seems untouched by age. With this in mind, the aesthetics industry is continuously introducing new skincare products and procedures designed to help anyone who wants to fight off the effects of aging and look the best they could ever be.
In the Middle East and North Africa (MENA) region, certain skincare and cosmetic trends are expected to prevail over the market to answer this growing need. With the variety of available products and services, anyone interested in achieving flawless beauty can certainly attain it.
Popular Skincare Trends
A leading provider of aesthetics solutions in the UAE share below the top beauty and skincare trends soaring high in MENA:
Looking and feeling young is still a collective goal among thousands of people living in MENA. Whether it’s preparing for a wedding or boosting your self-esteem, reducing the effects of aging can help ladies with these.
People are always on the lookout for products and procedures that can help them erase wrinkles, fine lines, sunspots, and other blemishes that come with age. These anti-aging solutions help you fight pesky free radicals and stimulate the skin’s natural collagen production to make you look younger.
Creams, lotions, and serums are still the leading anti-aging products in the market. This is because they are easy to apply and include in your skincare regimen. Many advanced skincare products can be used regularly to help with the skin ageing effects, using a progressive and not progressive philosophy.
Aside from using creams, lotions, and serums, many people are also drawn to getting anti-aging procedures. These include facial peels, laser treatments, and the use of LED light therapy and facial toning devices. Also, you can lift and tighten your face and neck with the authentic nonsurgical ultrasound procedure.
The application of dermal fillers and microdermabrasion are popular anti-aging treatments, as well.
There are also people who opt for surgical procedures that make people look younger. These treatments include facelift, eyelid surgery, and neck lift.
But this year, the consensus is that more people are opting for natural anti-aging products and non-invasive treatments.
2. Skin Whitening
A lot of people in the UAE are interested in skin lightening treatments. With plenty of products to choose from, individuals can achieve fairer skin.
The most popular skin lightening solutions come in the form of creams. They work by reducing a pigment called melanin in the skin.
Aside from lightening one’s skin tone, these treatments are also used to treat other skin problems, which include age spots, acne scars, or discolouration related to hormones and even pregnancy. One of the best products to treat skin problems naturally is Arosha. Arosha is naturally synthesized from rice sources by bacteria through a fermentation process converting sugar and other organic components into fibres of bio-cellulose.
Similar to anti-aging treatments, skin lightening products that contain organic ingredients are now recommended. Papaya and lemon are examples of organic substances that are added to creams that make safer, natural whitening solutions.
Kojic, a substance that comes from a variety of fungus, and arbutin, which is a natural compound found in plants, have a whitening effect, too.
Although many of these products are available over-the-counter, and hence, anyone can buy them, it would be best to consult a dermatologist first to find out if they are safe for you and your skin. This is a must, especially if you have allergies or have sensitive skin.
3. Non-invasive Cosmetic Treatments
As already mentioned, non-invasive anti-aging treatments are highly recommended and sought after. Aside from procedures that shave off years from the face and skin, there are others that can make anyone look and feel better about themselves.
Hydracool Plus, for instance, is a unique treatment system that regenerates and revitalizes skin’s natural elasticity. Rapid improvement is observed even after a single treatment.
4. Men’s Grooming and Skin Care
More and more men are putting effort into grooming and looking their best. In the past, men were only constantly shopping for hair care products, shaving supplies, and deodorants. Today, they are diversifying their supplies.
Some of the most popular skincare products among male consumers today are anti-acne treatments, facial masks, and moisturizers.
A lot of men are also drawn to skincare products with natural ingredients. These include charcoal, which has detoxification and cleansing properties, and caffeine, which can temporarily tighten and firm up the appearance of dull, loose skin.
Aside from skincare products, these natural ingredients are also used in some personal care products, such as shampoos and conditioners.
5. The Rise of Beauty Disruption
Many players in the cosmetic industry, which include manufacturers, suppliers, and retailers, are also disrupting various processes in this field.
For one, many brands are using technology to simplify the process of providing their services and products to consumers and third parties. Some companies are also disrupting their business operations. Aside from going beyond their usual operating hours, they customize treatments based on each customer’s needs and preferences.
Because of these disruptions, consumers can expect aesthetic treatments that are customized to solve their skin concerns. Whether it’s getting rid of wrinkles or acne scars, or both, you will get the solution you are looking for.
With different technologies and ingredients available, cosmetic companies can improve their treatments even more.
With these trends in place, everyone in the UAE will have access to the best skincare treatments that won’t fail to meet their expectations.
Elias Chabtini is the Founder and CEO of Medica Group, a leader in providing complete beauty solutions for medical aesthetic clinics, dentists and beauty aesthetic centers, setting high standards and providing high-quality products. Chabtini is renowned for his international leadership and expertise in non-invasive cosmetic surgery, and his 20 years of experience and consumer-centered practices have placed him as one of the 100 Inspiring Leaders in the Middle East by ArabianBusiness.com.