Thursday, May 23, 2024


NIVA Fashion House Finally Debuts “Vogue Amore Runway” Collection at Dubai Fashion Week 2022

One year after its launch in late 2020, NIVA Fashion House has finally debuted its new collection Vogue Amore runway in Dubai Fashion Week. As a brand that was set up when the world was grappling with the novel Covid-19 pandemic, the womenswear label waited for the right time to present its offering to the world, the time when face masks are no more mandatory to be worn and of course, the time physical runway shows are returning to normal.

However, during Dubai Fashion Week 2022, a show that took place at the Crown Plaza in Marina, which was graced by Middle East’s biggest names, celebrities, and everyone in between, NIVA Fashion House showed up and showed out, cementing its name on the lips of Dubai residents.

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The 3-hours event ended with NIVA presenting its Vogue Amore runway collection. Models made a triumphant entrance for the closing, coinciding with the runway filled with extravagant gowns worthy of your next swanky event, bodycon dresses reminding us of date nights, pants, and a blazer fixing our major Monday blues.

The extreme lavishness extended to the makeup, courtesy of the in-house makeup artist, with metallic alien skin and the classic bold red worn as lipstick.

As per the CEO of NIVA, Mr Ahmed El Dakroury, the pieces reflect the brand’s commitment to boosting confidence in women regardless of the occasion. He further stated that many of the designs are inspired by his muses, which comprise diverse nationalities cohabiting in the world’s tourism capital. “The collection showcased Dubai’s love for grace and elegance,” the designer said.

He continued, “I am proud to say that we are a ‘Made in UAE’ brand.” “Now, we are taking steps into the design itself as it started from a dream of making a difference, not just in the consumer’s life by providing them with a feeling of confidence with what they are wearing, on any occasion, but also in the lives of the least fortunate people.”

However, in his closing speech, Mr Ahmed thanked everyone who made it to the event. He credited his artisans for putting together such an incredible collection. And, of course, the vote of thanks didn’t end without the mention of the show organizers.

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Although this is the brand’s first fashion week debut, the commitment shows how NIVA is poised to take the fashion industry by storm. With the rumours flying around on social media, the brand is already working on a new collection released later in May. So if the stories are anything to buy, we need to brace up.

Meanwhile, Vogue Amore Runway Collection is already available on the official brand’s website. So without further ado, head over to to see and shop for yourself before selling out. If you ask us, we will save the NIVA Gathered Bodycon for our next uptown soiree.

Dubai Explorer

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