Let’s see how video production is getting more popular nowadays and how to choose the best video production agency in Dubai to grow your business.
In December 2021, CBS News in the US reported that TikTok surpassed Google and Facebook as the most popular online destination in the world. It appears that this humble video-sharing app is the place to be.
For anyone in the know, the popularity of video should come as little surprise. Today, 86% of businesses engage in video marketing. * That’s a rise of 25% from 2016.
What does this mean? Simple. If you want your business to remain competitive in the digital world, you need to hire a video production company in Dubai.
Choosing Video Production Company in Dubai
But how do you choose a video production company to showcase your business? You follow our advice below.
Have a Look at Their Portfolio
The best video production agencies will have a strong portfolio clearly showcased on their website and probably their social media. Why? To attract potential clients.
Video is a visual medium. Always choose an agency that showcases their experience, creativity and ability to meet the expectations you have for your video project.
The Equipment They Use
Like all things tech, the better the equipment, the better the end result. Vintage video cameras won’t be able to record footage in 4K HD. Sure, they may be fun – even essential to achieving a certain aesthetic – but they simply can’t compete with today’s tech.
An experienced video production company will have access to a wide range of tech, including the latest cameras, drones, gimbals and equipment. Remember, the quality of the video will only be as good as the tech used. If you want to pique interest, communicate, and ultimately sell your video content you need to choose a video production company in Dubai that uses the latest tech. It’s that simple.
The Expertise Showcased
Like any other profession, they’ll be good video production companies and bad video production companies. When choosing a video production company, make sure to pay attention to editing, lighting, scripts, message and, of course, the technical aspects of the video.
The good news is that you don’t have to be a video production whizz to distinguish expertise. Poor editing, lighting, scripts etcetera is pretty easy to spot. Choose the video production company in Dubai that obviously showcases obvious prowess.
You won’t get many experts in any field charging rock bottom prices. Why? They don’t have to. Their services will be in demand, and this inflates prices.
Always be wary of visiting a video production website, being blown away by their portfolio – or even the quality of their website – only to learn that their prices are half of what competitors are charging.
Why? Well, do you think that a stellar 5K HD video, shot using DJI Inspire 1 PRO, painstakingly storyboarded and edited with pinpoint precision, will be priced at $199.99? Doubtful.
The price should always reflect the quality of the work.
Also Checkout: The Dos and Don’ts of Corporate Video Production
The Best Video Production Agency in Dubai
The bottom line is that you need to choose the video production agency that can confidently meet your needs. If you’re in any doubt over whether a specific video production agency in Dubai can meet your expectations, talk to them!